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It's not a clothing line.

It's a trail that's taking shape.

We didn't create a clothing line to be in the fashion business.
And we didn't want to just print our logo on a T-shirt.

MINE has always been a space for memory, identity, and presence.
For years, we've been telling this story through fragrance: something you can't see, but that lingers on your skin, in the air, and in your memories.

At some point, however, we felt the need to give this world a different form.
Not just an invisible trail, but a symbol to wear.

And so MINE was born: a line of T-shirts conceived as a natural extension of our imagination.

Every graphic is a fragment of our language.
Every garment is a way to wear an idea.
Not merchandising, but a sense of belonging.

It used to be perfume.
Now it's also fabric.