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It's not a clothing line.

It's not a clothing line.

We didn't create a clothing line to be in the fashion business.
And we didn't want to just print our logo on a T-shirt.

MINE has always been a space for memory, identity, and presence.
For years, we've been telling this story through fragrance: something you can't see, but that lingers on your skin, in the air, and in your memories.

At some point, however, we felt the need to give this world a different form.
Not just an invisible trail, but a symbol to wear.

And so MINE was born: a line of T-shirts conceived as a natural extension of our imagination.

Every graphic is a fragment of our language.
Every garment is a way to wear an idea.
Not merchandising, but a sense of belonging.

It used to be perfume.
Now it's also fabric.

We decided to start this story with just a few people. That’s why, inside each T-shirt, you’ll find two things.

A 2-ml sample of our new fragrance, so you can discover and wear it before anyone else.
And a secret code that will give you early access to the full-size version, before it’s available to everyone in our shop.

We didn’t just want to launch a new fragrance.
We wanted the first people to discover it to also be the first to experience this new chapter of MINE.
By the time this fragrance is available to everyone, there will already be people who’ve been wearing it for some time.