We didn't create a clothing line to be in the fashion business.
And we didn't want to just print our logo on a T-shirt.

MINE has always been a space for memory, identity, and presence.
For years, we've been telling this story through fragrance: something you can't see, but that lingers on your skin, in the air, and in your memories.

At some point, however, we felt the need to give this world a different form.
Not just an invisible trail, but a symbol to wear.

And so MINE was born: a line of T-shirts conceived as a natural extension of our imagination.

Every graphic is a fragment of our language.
Every garment is a way to wear an idea.
Not merchandising, but a sense of belonging.

It used to be perfume.
Now it's also fabric.

Each T-shirt comes with exclusive access. When you purchase one of the T-shirts from the collection, you’ll receive a sample of a secret fragrance, created exclusively for this launch.
But it won't be available to everyone.
Inside the T-shirt tag, you'll find a personal password that will allow you to purchase the full-size fragrance.

A hidden scent.
A secret code.
An experience designed exclusively for those who have chosen to truly enter the world of MINE.